Care Wisconsin and My Choice Family Care Become One!
On January 1st, Care Wisconsin and My Choice Family Care will join forces to deliver valuable programs to Wisconsin residents. The executive team of My Choice Family Care, headquartered in Wauwatosa, Wisconsin will lead the effort.
Please check out the My Choice Family Care “About Us” page to learn more, as it will take a few months to merge our respective websites.Learn About Our Culture
Care Wisconsin Executives
Chief Executive Officer
Maria has served as the head of My Choice Family Care since February 2006. She is responsible for the overall operations of the managed care organization and for developing and maintaining the necessary systems infrastructure to support our mission and vision.
Before accepting this position, she served as the Associate Director of the Center on Age & Community (CAC) at the University of Wisconsin-Milwaukee, and has more than 15 years of experience working for Milwaukee County’s Department of Health and Human Services and the Department on Aging.
Maria has a Bachelor of Psychology degree from Marquette University and a Master’s degree in Rehabilitation Counseling from Southern Illinois University-Carbondale.
Chief Financial Officer
Since 2004, Jim has served as the chief financial officer for My Choice Family Care, managing an annual budget of more than $370 million on behalf of more than 8,700 members. He directs the accounting, finance, and contracting operations, as well as strategic planning and forecasting, business development, financial management, systems development, and administrative functions.
He is a certified public accountant with over 25 years of financial management experience in long-term and managed care. He has worked for private, nonprofit, and public accounting organizations, and has extensive knowledge in the area of state and federal price and cost-based payment systems.
Jim received both his BS and MBA in accounting from Marquette University. He is a member of the Wisconsin Institute of Certified Public Accountants and serves as a board member with the City of Greenfield Community Development Authority Committee.
Betsy Van Heesch
Chief Operating Officer
As Chief Operations Officer with My Choice Family Care, Betsy provides leadership for program operations and oversight of senior level staff across such functions as quality, nursing, medical services, best practice, enrollment/eligibility, and care management. She also ensures that operations and plans are appropriately integrated with the organization’s strategic plan and maintains constructive relations with state and federal partners, legislators, and community partners.
As a graduate from Concordia University’s Health Services Administration program, Betsy brings over 20 years of long-term care, managed care, and governmental sector experience to My Choice Family Care. She excels at creating and implementing innovative programs designed to build upon organizational success and drive future growth.
General Counsel & Chief Compliance Officer
Kevin is responsible for all legal and compliance affairs of the organization including governance, contracts, dispute resolution, regulatory compliance, HIPAA privacy and security, and program integrity.
Kevin has more than 20 years of experience as a corporate and health law attorney, including private practice and in-house positions in the healthcare, health insurance, and pharmaceutical sectors. He is a 1997 graduate of the University of Wisconsin Law School.
Visit My Choice Board of Directors Page for Updated Information
Retired | The Threshold, Inc.
South Madison Coalition of the Elderly
HyCite Enterprises, LLC