Member Focus Groups
Members are very important at Care Wisconsin. As a result, we bring members together routinely in focus groups to provide feedback and make recommendations about their programs. Each session gives members a new topic to explore.
Focus group research draws upon member attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods including one-to-one interviewing or questionnaire surveys. Focus group research is used to develop or improve services targeted at a key customer group.